Alex Cooper’s ‘Call Her Daddy’ Secures $100M Deal

Alex Cooper hosts the second-most-listened-to podcast on Spotify, "Call Her Daddy." He just inked a deal with SiriusXM for first-offer and exclusive rights to ad sales and distribution on the raunchy, celebrity-filled relationship and sex advice podcast worth $100 million.

The new multi-year agreement grants SiriusXM ad sales, distribution, content, and live events for "Call Her Daddy" as of 2024. In the new deal, SiriusXM will also acquire the rights to shows developed by Cooper's Los Angeles–based production company, Unwell Network, best known for "Hot Mess with Alix Earle" and "Pretty Lonesome with Madeline Argy."

Although it has not announced how the podcasting process will be done, the company has been clear that next year it will start streaming exclusive content. So, now, for all those premium subscribers of SiriusXM Podcasts+, "Call Her Daddy" will run ad-free on all episodes.

It said that in 2023 it was the second-biggest podcast on Spotify, behind only "The Joe Rogan Experience" and the largest of any targeted toward women. It claims that for Q2 2024, it was the fourth-biggest podcast of any type in the United States, behind Rogan, "Crime Junkie," and The New York Times' "The Daily," according to Edison Research.

Of course, Sirius XM also has an ace up its sleeve in the pending parent company acquisition, Pandora, as a full-fledged avenue of hope through her fan base. "We can't wait to super-serve her core fans with new content." Cooper, who came in 12th on Forbes' top-earning-creators list for 2023 with an estimated $20 million, said, "I'm so beyond excited to work with SiriusXM. We're always coming up with new ways for the Daddy Gang, and having SiriusXM shall keep finding new ways to iterate and offer the best for my listeners.".

Previously, in 2021, Cooper inked a $60 million deal with Spotify in which the streamer bought exclusive rights to "Call Her Daddy" for three years. Earlier this year, SiriusXM has inked the podcast "SmartLess" hosted by Jason Bateman, Will Arnett and Sean Hayes in a deal worth over $100 million.

Cooper launched her podcast, "Call Her Daddy," in 2018 with her original co-host Sofia Franklyn. The podcast was thematically designed to be centered on advice for the management of relationships and sex ever since the company's establishment. During the first month, it boomed shortly after the first show was aired as the casting was picked by the platform known as Barstool sports. Afterwards, Franklyn left the contract of the show after some disagreement. Thanks in large part to guests like Miley Cyrus, Post Malone, Gwyneth Paltrow, and Christina Aguilera, "Call Her Daddy" has risen to become the number one podcast in the world.

Beyond the podcast, Cooper has partnered with NBC to host watch parties for the Paris Olympics: "Watch with Alex Cooper." She also took "Call Her Daddy" to Paris this summer for several segments, including an interview with 11-time Olympic medalist Simone Biles.