Leadership

How Musk Plans to Boost Trump’s 2024 Campaign: Interview Today

Billionaire businessman Elon Musk took to Twitter on Monday to announce that he will host former President Donald Trump on his show

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Billionaire businessman Elon Musk took to Twitter on Monday to announce that he will host former President Donald Trump on his show. It's one of the latest efforts from businessman Elon Musk, ex-X, to toughen up in his attempt to run a presidential campaign for hopeful Donald Trump. Far-Right politics recently consume him, and he utilizes his influential platform, X, to pump right-wing agendas and pump Donald Trump. Best defined for coming out in open endorsement of Trump following the recent assassination attempt against the former president.

The program will start at 8 pm EDT, with an interview on Trump's X account. It is one that Musk has been hyping lately, speaking fast about the conversation being very entertaining and totally unscripted with no guardrails about subject. The Southern African-born Musk has been courting the inner circle close to Trump after the election in high-end parties in a bid to win influential people to vote for Trump rather than President Joe Biden.

And Musk's support for Trump is more than just gabbing to the press; he's lately directly dug in to help the cause, by assisting a pro-Trump super PAC called America PAC — which he cofounded back in May with Texas real-estate developer Richard Weekley, a close associate of GOP megadonor Bob Perry. The PAC is devoted to swing state voter recruitment but still has had patchy organizational efforts and recently went through some restaffing. On this point, Musk has said that he found himself well represented by the PAC, which is about meritocratic ascent and personal freedoms, even though he publicly denies the reports that he was donating $45 million a month.

These strange bedfellows reportedly even led to rumors of a potential advisory role for Musk in a Trump re-election bid--rumors that Musk swiftly doused when he tweeted that an official White House role was not discussed. But then again, Musk really hasn't been known to hang his hat in an uncomfortable political environment for him, specifically when reports came to light of him making a donation to a pro-Trump PAC after stating he wasn't going to support any major presidential candidate this election year.

Increasingly, the political engagement of Musk was situated in the substance of his X feed—there was a noticeable uptick in political tweets. According to shared information, by The Washington Post, political tweets sent from Musk's X account jumped to 17% of his feeds, up from 2% in 2021.

All that political churn out there in the world, much of it moving at hyperspeed, the activities of America PAC in recent weeks have gone from obscure to generating suddenly critical attention. For instance, Michigan's Secretary of State's office is now looking into whether the PAC, under the guise of registering people to vote, was harvesting personal information from visitors to their website but then, suddenly, had a problem with one of its vendors so it never mailed those voter registration forms.

Trump's The Interview comes at an opportune time in that he has, relatively, been floundering this election. While he's recently clung on at the top through recent polling bounces following the showdowns with Biden and the attack over the assassination attempt, various controversies, in combination with the emergence of Vice President Kamala Harris, have diluted that lead position.

Author
James Bennett | Contributer