Business

Hollywood’s Future Under New Trump Administration: Potential Mergers and Industry Shifts

While Trump is working on setting up a new administration, Hollywood waits for the pending ripples within the entertainment industry, particularly with respect to mergers and acquisitions.

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While Trump is working on setting up a new administration, Hollywood waits for the pending ripples within the entertainment industry, particularly with respect to mergers and acquisitions. Renewed zeal regarding deregulation and all other economic policy changes allows pundits some reason for speculation about another wave of consolidation on its way.

Actually, the former Trump administration witnessed significant changes in media and entertainment policy, and these indirectly paved the way for high-profile mergers, including AT&T with Time Warner and Disney buying 21st Century Fox properties. Such profiled mergers have dramatically changed the industry's face, raising heavy concerns over antitrust and market competition.

Many would expect this to be an even more mergy-friendly atmosphere with the promises of a free-market policy from the new government and supposed softening of regulatory barriers. Analysts think that the entertainment houses will use this time to merge their assets, reduce costs, and expand their digital streaming as there is growing competition from tech giants like Amazon, Apple, and Netflix.

Perhaps the development to watch for is an alliance among traditional Hollywood studios that would stabilize the powers of streams. The traditional studios are coming in focused on building their very own streaming, a direction that has picked up speed in recent years. Consolidation can allow studios to combine their resources, reduce redundancies, and eventually compete better against Silicon Valley companies that dominate the business of content delivery.

Pressure is also building on media companies to create even stronger balance sheets as the entertainment industry shakes off distortions of recent years. Acquisitions and mergers may offer one route by which companies can shore up weaknesses on their balance sheets, enhance cash flow and realize other synergies that make them stronger. Even some production companies, even relatively small ones, can be an attractive acquisition target for bigger studios looking to bulk up their content libraries or shore up niche offerings.

Few in the industry like hearing that there will be more mergers. The reasoning is that, even further consolidation would cut down creative diversity, lesser competition, and homogenize product. With fewer players holding more market share, the concern is over not seeing, nor getting funded with only just a few studios in control of the marketplace. Reducing variety - a classic Hollywood argument brought up with every wave of consolidation.

Not yet a problem may be the regulatory scrutiny, especially from global markets. Even though U.S. policies will be more lenient toward merger policies, cross border deals involving the major studios are often scrutinized by regulators in Europe and Asia. Thus, any globalizing firm has to cross these overseas hurdles.

The creative community in Hollywood is quite skeptical at this juncture. Mergers can bring bigger resources for development and distribution but mean layoffs, new management, and restructuring that may affect creative process. Talent agencies, unions, and trade groups will be closely watching the developments of these mergers to ensure that the rights of workers and creative control will not be abdicated to the mergers.

A new administration headed by Trump in the long run would not be able to influence choice-making in Hollywood, but would control the business climate reflected through policy changes. Further deregulation of the 1980 style might bring mega-mergers into Hollywood and change the present landscape of the industry. The film studios have their choices and are going to be closely followed by industry watchers also; in any event, how corporations respond is going to be historic in terms of their future evolution. The implications of this outcome are so far-reaching that they affect not just Hollywood but audiences and content creators worldwide.

Author
James Bennett | Contributer