Beauty Mavens to Beauty Moguls: Can Thom Brodeur’s Vision Reshape Pageantry Into A Creator Economy Powered By The Queens Themselves?

Thom Brodeur is no stranger to industry disruption. An entrepreneur, brand builder, and philanthropist, Brodeur has built an illustrious career across tech, media, and beauty industries. Today, he’s using that experience to challenge norms and reshape pageantry, a $30 billion industry. Known for his visionary leadership, Brodeur has held roles at major companies such as GoDaddy and Yandy.com, but his latest focus is his most ambitious: redefining pageantry as a sustainable platform for women’s empowerment and success beyond the crown.

Brodeur’s mission is rooted in his lifelong commitment to supporting women. “For me, it’s about more than giving these women a moment of fame. It’s about creating lasting opportunities that recognize and amplify their talents,” he says. To achieve this, he has launched several ventures, including Brodeur Beauty and PageantFans™, aimed at transforming the lives of pageant participants worldwide. Through PageantFans™, contestants and titleholders can connect with fans who support their journey—not just as admirers, but as investors in their brands. Brodeur understands the potential of the 10 million women competing in pageants worldwide and aims to give them tools to capitalize on their visibility, monetize their fan relationships, and fund ventures and vocations that matter to them.

PageantFans™ combines content, community, and commerce, allowing beauty queens and pageant contestants to share and make money from the digital content they create, merchandise they have to sell, and might even fund their entrepreneurial initiatives. Brodeur points to statistics showing that 63% of pageant participants identify as entrepreneurs or small business owners. "Imagine if they had direct access to resources and funding for their ventures," he adds. His vision isn’t merely about engagement but about creating an ecosystem that nurtures contestants as independent entrepreneurs and helps them secure their own financial independence, on their own terms.

In addition to PageantFans™, Brodeur is a shareholder of and strategic advisor for The Queen Beauty Network (QBN), a streaming platform dubbed the “Netflix of beauty, fashion, and pageant TV,” reflecting his commitment to modernizing and expanding pageantry’s reach. QBN provides beauty, fashion, and pageant content to a global audience, creating unprecedented opportunities for pageant queens to showcase themselves via a web and mobile platform where younger generations consume their entertainment content. Partnering with QBN’s CEO Holly Lynch, a prominent figure in TV and digital media advertising and production, Brodeur is confident that QBN will elevate the industry’s media representation and offer new platforms for women to shine on the global stage.

Brodeur’s career also includes building Brodeur Beauties, a coaching business designed for pageant queens, models, and beauty influencers. By helping them cultivate strong personal brands, refine their social media strategy, and master styling, Brodeur Beauties positions women for success in and beyond pageantry. Brodeur is adamant that pageantry can evolve into an industry where women hold more than titles—they hold influence and lasting impact.

Beyond his business pursuits, Thom Brodeur has become an influential voice advocating for a transformed industry. Featured in Forbes, CNN, and The New York Times, he has called for leadership reform and greater equity within the pageant world.

For Brodeur, success is measured in impact. "The people whose lives we touch, inspire or shape are what makes me tick. I profoundly believe that my purpose on this earth is to drive change and help others marshal their own excellence," he says. Brodeur’s approach resonates with a growing demand for industries to focus on values and inclusivity alongside profit. Through his leadership, Brodeur is not only challenging the status quo but creating pathways for women to thrive and influence future generations.

The journey and milestones of Thom Brodeur can also be explored on his Instagram @officialthombrodeur and on the websites for Brodeur Beauties, Queen Beauty TV, and Brodeur Beauty, each showcasing his dedication to transforming the pageant world and the lives of the people who participate in it.

This King of Queens stands as a visionary leader, redefining pageantry, promoting entrepreneurial growth, and inspiring countless individuals to leave an indelible mark on the beauty industry, and the world around them. Brodeur concluded, “If we don’t leave this place and the people we meet, better than we found them; what’s the point?” We agree, Thom. We agree.