Peter Guimaraes: The Trailblazer Redefining New York’s Legacy Through Vision, Flavor, and Determination

Peter Guimaraes isn’t just living the American Dream—he’s redefining it. As an immigrant who transformed humble beginnings into a multi-faceted empire, Peter embodies the heart of New York City: relentless ambition, boundless creativity, and a passion for progress. Whether revolutionizing the dining experience with his iconic BiCE Cucina or championing a brighter future for NYC, Peter is a force of nature shaping the city’s culinary and cultural fabric.

A Journey Forged in Resilience

Born in Portugal and raised in Hartford, Connecticut, Peter’s story began with courage and sacrifice. His family uprooted their lives to pursue the promise of opportunity, and Peter grew up watching their tireless work ethic. “My parents didn’t just dream of a better life—they built it,” Peter reflects. This ethos became the foundation of his own ambitions.

After studying marketing at Central Connecticut State University, Peter began a remarkable journey, starting with a leap into real estate. With sheer determination, he secured his first investment with unconventional resources—relying on a loan shark for financing. But Peter doesn’t shy away from challenges; he thrives on them. By the time he entered the restaurant world, he had already mastered the art of turning bold ideas into thriving ventures.

The Culinary Architect of BiCE Cucina

Peter’s transition into the restaurant business marked a turning point—not just for his career but for the dining scene itself. From opening the beloved Blue Smoke in Connecticut to reimagining the BiCE brand in New York City, Peter’s culinary vision was crystal clear: create spaces where tradition meets innovation, and flavor tells a story.

BiCE Cucina, nestled in Midtown Manhattan, is a testament to this vision. Known for its light, Roman-inspired pizzas and celebrated dishes like tagliolini lobster, BiCE has become a landmark for locals, tourists, and theater-goers alike. Peter’s commitment to authenticity is unwavering: “Every BiCE kitchen starts with our Italian chefs passing down the brand’s traditions to local talent,” he shares.

Despite temporary closures and challenges, Peter’s resolve brought BiCE back to life, re-establishing it as a cornerstone of New York’s culinary heritage. His passion for excellence and community keeps BiCE thriving, with future expansions on the horizon.

A Maverick in Business and Beyond

Peter’s entrepreneurial spirit extends far beyond the restaurant world. He made waves on Bravo’s Real Housewives of New York City, where his sparkling wine brand, Tipsy Girl, sparked as much conversation as it did admiration. While controversies brewed, Peter stood firm, showcasing his ingenuity and determination to carve out his own space in competitive markets.

Yet, his ambitions don’t stop at business. In 2021, Peter turned his focus toward public service, launching a mayoral campaign during one of New York City’s most challenging periods. Witnessing the devastation COVID-19 brought to small businesses and communities, Peter’s mission became personal: to restore NYC’s vibrancy and create opportunities for every resident. “New York doesn’t just need leadership—it needs someone who understands its people,” Peter asserts.

A Legacy of Family and Future

Amid his professional achievements, Peter’s proudest role is that of a father. His daughter, Makayla, is not only the light of his life but also his partner in building the future of BiCE. “Watching her embrace the business is my dream come true,” he says. Together, they’re shaping a new era for the restaurant while staying deeply connected to their roots.

Peter Guimaraes: Building a New York to Believe In

Peter’s story isn’t just one of success—it’s one of vision, resilience, and hope. Whether he’s redefining fine dining, advocating for small businesses, or inspiring the next generation, Peter Guimaraes proves that dreams can be more than realized—they can be transformative.

For the city he loves and the people who inspire him, Peter continues to build, lead, and believe.

Discover BiCE Cucina and experience Peter’s culinary vision at bicecucina.com.

Photo Credits : Hiccup Sibold